MKT621 Assignment # 1 Solution

Semester “Spring 2010”
Advertising & Promotion (MKT621)”
Assignment No. 01 Marks: 20
“Case Study Solution”
Question # 01: Suggest a suitable Brand Name for Irfan’s business which should have a
potential to be a National and ultimately Multinational brand. (2)
Answer # 01: They following names are suggested as per requirements:
􀂃 Taza Doodh or The Fresh Milk
􀂃 Desi Doodh or Domestic Milk
􀂃 The Mother
Question # 02: Suggest which Promotional Mix (Tool) Irfan should use to market his
business in local market after keeping the nature of his market segment. (10)
Answer # 02: Following promotion mix is suggested:
􀂃 Public Relations
􀂃 Sampling of milk (Sale Promotion)
􀂃 Out door advertising (Banners, Broachers and hoardings)
􀂃 Cable network advertising
Question # 03: Design the following Promotion Tools for Irfan’s business: (6)
a. Broachers/ Leaflets/ Pamphlet
b. Banners (Along with their hanging according to your own city)
c. Billboards (Along with their locations according to your own city)
Answer # 03: Answer of this question is subjective and it will vary from student to
student.
Question # 04: Give General Comments about his business idea that does it have
potential to succeed? (2)
Answer # 04: Generally Irfan’s business idea is rational and has potential as milk is
multi functional daily use product (basic necessity) on one hand and on the other hand
people are going back to the fresh milk instead of packed milk.