“If you are working as a marketing manager in a multinational mobile manufacturing company and your company wants to introduce a new brand of mobile. What factors you will consider while setting your pricing strategy? Discuss any three factors which may affect your price-decision?”
GDB) Multinational Mobile Company being a marketing manager the factor which I think for pricing will be cost, competition and organizational considerations. (1) COST: Cost has to be calculated backwards from the target price which the consumer is ready to pay for the proposed mobile. Cost is a consideration when the product has to be priced to achieve the required target so, we cannot put the target price which cannot cover the cost at minimum. (2) Competition: In lot of mobile companies around the world are posting a threat. Competitors are providing lot of packages with mobile purchasing. So, to survive one has to be competitive both in pricing as well as in product offered. (3) Organizational considerations: Due to competition of mobile companies every company is going to negotiate about special packages that can be offered. Now days, mobile companies are offering mobile with free mobile connection by making liaison with mobile connection providers.
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